By Sharon Ricci
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October 25, 2024
Each month we get in touch with one of our Board members to discuss their personal history with the MMI and ProspectHR. This month we had a conversation with Glen Norton, CPA, CMA, MBA and Chairman of the Board. Glen, when and how did you first hear of an MMI? What year was that and where were you working? In 2007, after many years in the commercial banking sector, I launched my own management consulting business. During this time, I was approached by the Director of the McMaster Industry Liaison Office and hired to conduct a commercialization feasibility study on a method developed by the Medical School at McMaster University. This method, known as the Multiple Mini Interview (MMI) was designed to assess candidates for admission into the university’s prestigious medical program. My research, which included focus groups with universities, government agencies, and private corporations, confirmed that the MMI was both unique and highly marketable. As a result, I was invited to co-found a company to bring the technology to the global market. What did you think about the idea of an MMI when it was first explained to you? I was intrigued with the idea, but was skeptical because it was not like anything I had ever encountered in my own career. Why was the MMI important to pursue from a large scale POV and why was it important to you personally? One of the key reasons I believed it was important to bring this new technology to the world was its potential to improve recruitment decisions, resulting in stronger graduates and more effective hiring in private companies. As a former banker, I also saw the significant cost-saving benefits it could offer to clients, which further reinforced its value. What were you hoping to change when you were part of creating the MMI? I was hoping that the MMI was a way to provide some objective basis for recruitment/hiring which is usually a very subjective decision. And it was. What problem did the creation and growth of the MMI solve? The MMI helps reduce the number of bad hires (and poor admissions). This is good for the organizations AND the individual. When did the idea of forming a company emerge? How did ProspectHR MMI come about? As soon as I submitted my favorable commercialization report I was asked to assist in the formation of the company and to take an ownership stake, along with two of the co-creators and the McMaster Industry Liaison Office. Was there a time when you thought, "this is going to work!"... Please share that experience. Due to the fairly exhaustive commercialization study, I was convinced it would work before we even had our first customer. It helped of course that several other Canadian medical schools were already doing their own research and were duplicating the McMaster University results. W hat are some of the most exciting moments in the development/growth of the MMI for you? One of the most exciting moments was when we were asked to set up a pilot program for the government of one of the former Soviet Union countries. We had to send several people overseas to demonstrate and have numerous stations translated into Russian. That country ultimately decided not to go with our solution but it was an exciting time and opened our eyes to the potential of the international market. What was your motivation for staying involved with the MMI and ultimately, ProspectHR MMI? I have remained actively involved with the company as both Board Chair and CFO, driven by my passion for entrepreneurship and my continued belief in our product. I enjoy contributing new ideas, especially for stations tailored to the government and corporate sectors. Our database has now expanded to include over 700 interview stations. Were there any obstacles in the development and growth of the MMI that really stand out to you? Obstacles that needed to be hurdled to move forward? The biggest obstacle to growth has been convincing university admission offices and corporate HR departments that the way they have recruited or assessed candidates in the past is not the best way to identify and test for essential soft skills.